Having a website will not fetch you desired results if it does not attract quality traffic to your website. A website is the first step to enjoy enhanced conversion rates by increasing overall sales revenue and the perks associated with increased brand awareness and recognition. However, attracting traffic to your website is not the only thing you would want. But the quality traffic that holds the potential to increase your conversion rate or an actual sale is desired if you are a website owner. Now a simple question arises.
So what do you think are the ways to increase the quality traffic on your website?
Well, undoubtedly there are several ways in which you can not only enhance the quality but also the volume of visitors to your site. Every business is different or unique in terms of nature, operations, industry, the scale of business, and likewise many other factors. Now, the ball is in your court to decide which all techniques or ways you should opt to increase online traffic to your website. However, my absolute favourite will always be Google PPC Online because it yields quick and excellent results.
This article focuses on 10 best practices that you need to follow to increase online traffic, Let’s begin:
1- Optimize Your Website:
It is a basic thumb-rule. Even if your website is gorgeously designed but is not optimize as per the algorithms of Google, it is of no use. Your website has to be optimized as per the ever-changing algorithms of your respective search engine in order to allow the crawlers to audit your site and rank high on the SERPs.
You must prepare a roadmap to follow for optimizing your website. To start with you must find relevant and accurate keywords to your nature of the business. Keywords are basically the phrases that your targeted set of audience uses to satiate their needs and wants on the search engine in the form of queries or questions. For instance, if you are a dietician website owner then your probable targeted and relevant keywords will be “lose belly fat without exercise”. “Weight loss journey”, and “natural ways to reduce belly fat”. It is highly recommended for you to select long-tail keywords instead of short-tails because they are easy to target, are precise, and will be ranked easily on the SERPs.
Once you have identified the keywords that are relevant to your business, it is now time to include them in your website at suitable positions. In order to leverage the power of keywords, try adding a blog section to your site and write quality blogs that are ethically rich in the volume of relevant keywords for the crawlers to crawl and rank higher on the SERPs.
2- Don’t Overlook The Importance of Negative Keywords:
While setting up a result-oriented and highly-targeted Google PPC Online marketing campaigns, it is highly recommended for you to take the power of negative keywords into consideration. If you will overlook the importance of negative keywords, you will unnecessarily end-up spending more without any conversions, and this is something you would definitely not want.
3- Use Small and Focused Ad Groups:
Online Google PPC marketing allows you to divide your ad campaigns into small and precise ad groups. The power of customizing each ad group is in your hands as you can customize the ad text, relevant keywords, and landing pages in each ad group as per your requirements and demand of the business ad campaign. All you need to do is to m
4- Define Your Primary Target Audience:
In general, it is an excellent practice to accurately define your target audience to avoid any last-minute hassles. If you have your target audience defined accurately, you will be able to save a lot of time and efforts that would have gone or wasted otherwise. This step includes defining the demographics, psychology, spending capacity, social-economic background of your buyers. Also, having insights about the buyer persona of your target audience will enable you to accurately target your audience, without any chance of casualty.
5- Remember CTAs are The Key:
You obviously don’t just want your people to see your ads but to take some desired course of actions, right? Your success rate will depend on how successfully and smartly you are placing your CTAs. one of the negatives of Google PC online is that you don’t really have much space to do your work but you can simply play your cards smartly and include CTAs like
Apply Now
Learn More
Click Here
Buy Now
Get Started
6- Create Powerful Landing Pages:
Merely setting up accurate Google ad campaigns is not enough. The landing pages that you are driving your traffic or audiences to also has to be optimized accurately to satiate the requirements of your target audience and increase the conversion rates. Do whatever you feel will contribute towards you achieving your pre-determined goals.
While you are designing your landing pages, just keep one thing in mind that what actual action you want your visitors to take in a defined time frame.
7- Reach Out To Your Audience With Acute Targeting Options:
Reaching out to your target audience is easy like never before. Google ad campaigns allow you to target your audience in an extremely precise manner. This clearly improves your chances of increased ultimate conversions. If you target your audience precisely, the chances are quite high that your target audience will take the action desired by you.
8- Be Specific With Your Ad Extensions:
Ad extensions are basically used as additional useful information to your ad in a way that to stand out.
Here are a few extensions that you can add to your ads:
Sitelink
Call
Location
App download
Callout
Price
Promotion
9- Perform A/B Testing:
You can even test your campaigns for its relevancy and effectiveness. No matter how smart or experienced are you, it is always an excellent idea to test your campaigns so that you know what to expect from your campaigns.
10- Monitor, Control, and Manage Your Campaigns Regularly:
Once you have published your campaigns and is life, you can still make any changes required in it. Moreover, constantly monitoring your campaigns will help you keep a regular watch on the performance of your campaigns.
Conclusion:
All the 10 practices that are mentioned in this article will work the best if you are willing to increase the traffic to your website.